Content Library
Social Media Content Library for Brands
Content Library
Your feeds are hungry. Stories, reels, carousels, posts.
The demand for content never slows down.
Most brands face the same problem. You commission a video shoot, you get a beautiful finished film, and then... you're back to square one. Scrambling for something to post. Recycling the same three clips. Wondering whether stock footage really fits your brand (it doesn't).
Meanwhile, a trend breaks that's perfect for your audience. An event happens that you could comment on. A moment arrives that deserves to be captured and shared. But you don't have the assets to respond. By the time you could commission something new, the moment has passed.
That's the gap we built the Content Library for.
Because here's the thing: when we shoot for you, we capture far more than ends up in the final edit. Beautiful moments. Atmospheric details. Process shots. Candid interactions. All of it sitting on a hard drive, never to be seen again.
That felt like a waste. So we turned it into a system.
What is a Content Library?
A Content Library is your own collection of premium video clips and photography, professionally graded and formatted for immediate use across your social channels.
Your library lives online in an accessible format you can reach from anywhere. Desktop when you’re planning content at your desk.
Phone when you’re on the move and need to post something now. Download a clip, add it to your story, share it. No waiting, no back and forth with editors, no compromises.
The clips are colour graded to match your brand’s visual identity. They’re not raw rushes or rough cuts. They’re finished, polished assets ready to represent you the moment you hit publish.
Every clip is delivered in three formats:
Vertical (9:16)
The format that fills the screen. Built for Reels, TikTok, Stories and YouTube Shorts. This is where attention lives now, and vertical clips feel native to the platforms your audience scrolls every day.
Carousel (3:4)
Taller than square, optimised for the Instagram feed and carousel posts. This format gives your content more presence in the grid and works beautifully when you’re telling a story across multiple slides.
Square (1:1)
The versatile format. Works across Facebook, LinkedIn and anywhere you need flexibility. Square clips sit comfortably in almost any context and resize cleanly when platforms crop or reframe.
How It Works
The Content Library works alongside any shoot we do together, or as a standalone service in its own right.
01
During the shoot
We capture everything. Not just the hero shots for your main film, but all the supporting moments, details and atmosphere that bring your brand to life. The steam rising from a dish. The hands at work. The light catching a surface. The candid smiles between takes. All the footage that would normally end up on the cutting room floor now has a purpose.
02
In post-production
We grade and format every usable clip. We’re not just cropping to fit. We’re considering composition for each format, ensuring every piece looks intentional whether it’s filling a phone screen vertically or sitting in a carousel. We organise clips by theme, moment or product so you can find what you need quickly.
03
On delivery
Your library goes live in an online portal. You get access on desktop and mobile. From that moment, you can browse, download and use any clip whenever you need it. No requests to send through, no waiting for files. Just open, find, download, post.
04
Over time
Many of our clients add to their library with every shoot. Some have moved to a retainer model where we update their library regularly, capturing everything happening in their business throughout the year. Product launches, seasonal changes, team moments, events. A living resource that grows with you.
Two Ways to Work
Depending on your needs, the Content Library can be the main event or the supporting act.
Library as the focus
Some clients come to us specifically for content library production. They don’t need a polished brand film right now. What they need is a bank of premium clips they can draw on for months of social content. We shoot with the library in mind from the start, maximising variety and coverage to give you the richest possible resource.
This is ideal if your in-house team handles the final edits and posting, but you need high-quality source material that actually looks like your brand.
Library as support
Other clients want the hero content first. A brand film, a campaign video, a destination piece. For them, the Content Library is a brilliant bonus. We’re already on set, already capturing. The library extracts extra value from that investment, ensuring nothing goes to waste and extending the life of every shoot day far beyond the finished film.
Either way, you end up with premium assets ready to use whenever the moment calls for it.
What You Can Do With It
A well-stocked Content Library transforms how your team creates content.
Who This is For
The Content Library works for any brand that needs to show up consistently on social, but it's particularly powerful for:
Lifestyle and leisure brands in food, drink, travel, hospitality and property, where showing beats telling. Marketing teams running content in-house who need premium source material but handle the posting themselves. Brands with active social presences, posting multiple times per week and hungry for variety. Businesses that want to react to trends and moments without waiting for new production. And anyone tired of the stock footage compromise, because your brand deserves better than generic clips with a logo on top.
Everything you need to know
Can I request specific types of content?
Absolutely. We’ll discuss what you need before the shoot. Product close-ups, team moments, process shots, atmospheric details. If there’s something specific you want to capture for your library, we plan for it.
How do I access the library?
Your library is hosted on Frame.io, giving you seamless access on desktop and mobile. Browse, preview and download clips from anywhere. Most clients find the mobile access particularly useful for posting on the go.
What can I use the clips for?
You’re free to use your library across all your own marketing channels: social media, website, newsletters, presentations, internal communications. No restrictions on how often you post or which platforms you use. It’s designed to be practical and easy to use throughout the year.
What if my agency or ad partner needs to use the footage?
For any third-party use, just get in touch with us first. We handle these requests directly to make sure the content stays consistent with the original creative direction. It’s a simple process and protects the quality of your brand visuals.
How long do I have access to my library?
If you continue commissioning work with us, access rolls on at no additional charge. If there’s a 12-month gap where we don’t work together, a small annual fee kicks in to cover ongoing hosting and storage. Clients on retainers have rolling access as part of their partnership.
Do you add to the library over time?
If you work with us on multiple shoots, each one can add to your existing library. Some clients prefer this project-by-project approach. Others move to a retainer for regular updates. Either way, your library keeps growing.
Can photography be included?
Yes. We shoot stills alongside video on some shoots and include them in the same Content Library. Same eye, same light, same grade, all in one place.
