RICK STEIN RESTAURANTS

RICK STEIN RESTAURANTS


Rick Stein’s restaurants are famed for their delicious seafood and can be found across the globe.

 

Jack Stein | PixelRain | Video Production

THE BRIEF

We’ve worked with Rick Stein’s team to produce films for Rick’s world famous restaurants and his Beer & Mussel Festival. Recently we were asked to create a series of films to help build Jack Stein’s profile as an experienced young chef. These needed to drive Rick Stein’s brand but appeal to a slightly younger audience.

THE STORY

We enjoy working very closely with the marketing team to advise on their video content, so for this project we storyboarded and filmed a test shoot. By doing this we were able to show them how our ideas would work and make sure they were happy with our direction.

We chose to film short recipes packed full of content, which improved completion rates. Interviewing Jack about the dishes after he’d cooked them, meant he was free to give his full attention to each activity and gave us flexibility when it came to editing.

THE OUTCOME

The films were educational but also entertaining, promoting The Seafood School, showcasing their facilities and reaching a young demographic. We threaded the branding in subtly, advising on where to include it so that nothing distracted from the films educational purpose.  We’re really pleased to be continuing our work with Rick Stein and his team.

WATCH MORE ON YOUTUBE


Head over to the Rick Stein YouTube channel to see more amazing seafood videos.

youtube.com