The project involved careful planning and research, engaging with the Shetland fishing community to understand their commitment to sustainability and the challenges they face. With our team working alongside the MSC’s we devised a video production concept that would resonate with viewers, highlighting the importance of choosing MSC-certified seafood to support these fishing practices.
From pre-production to post-production, our team worked hard to bring this vision to life. On location, we captured aerial shots of the islands as well as intimate interviews with fishermen, industry experts, and community members. These elements were carefully woven together to create a compelling narrative that showcased the beauty of the Shetland Islands and the inspiring efforts of its people.
The outcome was a powerful and visually engaging UK television advert for the MSC and a series of short films. These pieces not only spotlight the Shetland fishing community and their work to ensure a sustainable seafood supply for future generations but also promote the MSC’s mission of preserving our oceans.
We’re proud of our partnership with the MSC and our joint work to raise awareness for this vital cause.