For 2022's Sustainable Seafood Week we travelled to the Shetland Islands just off the coast of Scotland for the MSC.

The result? The MSC's first UK TV advert and a series of films which shine a light on the Shetland fishing community and the work they do to provide seafood for future generations.

All Hands On Deck

It takes all of us to help protect the ocean. This Sustainable Seafood Week we celebrate fishing communities who bring the seafood you love, to your plate. Watch our TV ad made for the MSC.


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A Shetland Sustainable Seafood Feast

Join MSC UK Ambassador James Strawbridge at the Busta House Hotel in Brae, Shetland, for a sustainable seafood feast. To say a big thank you to all he met along the way on our trip to Shetland, James cooked up a BBQ crowd pleaser, using the very best species Shetland has to offer: think scallop skewers with a chicken butter, crab rolls, and whiskey-flambéed mussels.


Sustainable Seafood Suppers: Shetland Smoky Brown Crab Stew

Join MSC UK Ambassador James Strawbridge in West Burrafirth, Shetland, where he cooks up a warming Shetland smoky brown crab stew in the harbour - on a rainy day no less.


Sustainable Seafood Suppers: Apple Smoked Scallops

Join MSC UK Ambassador James Strawbridge on Whalsay Island, Shetland, where he smokes some fresh scallops on the BBQ - served with local Scalloway Shetland haggis, a seaweed butter, and some curds.


How scientists help fisheries protect our ocean

Dr Beth Mouat, Joint Head of Marine Sciences and Technology at the Shetland University of Highlands and Islands (UHI), explains how science and research is fundamental to sustainable fishing and is helping the MSC certified scallop and brown crab fishery in Shetland reduce their ocean impact.


Skipper Sandwiches: Coronation Crab

Join MSC UK Ambassador James Strawbridge in West Burrafirth, Shetland, where he meets local sustainable crab fishermen: brothers Francis and Norman Fraser, and Norman's son Calum Fraser, and cooks them up his Coronation crab skipper sandwich to tuck into after a hard day's work at sea.


Skipper Sandwiches: Cured Scallops

Join James Strawbridge on Whalsay Island, Shetland, where he meets local sustainable scallop fisherman George Andrew Williamson and cooks him up a cured scallop skipper sandwich after a hard day's work at sea.


Seafood prep: Crab Picking

Learn how to prepare brown crab with Shetland-based sustainable crab fisherman Francis Fraser and James Strawbridge.


Seafood Prep: Scallop Shucking

Learn how to prepare scallops with Shetland-based sustainable scallop fisherman George Andrew Williamson and James Strawbridge.


Photography

David Loftus

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