The Young's Beer Rebrand

Kingdom & Sparrow

Case Study Video Production

We recently had the fantastic opportunity to collaborate with Kingdom & Sparrow, a top creative agency specializing in food, drink, and lifestyle branding.

Our mission was to create a compelling case study film documenting the revitalization of Young's heritage beer brand.

Kingdom & Sparrow expertly refreshed Young’s identity, appealing to a new generation of beer drinkers while preserving its rich history. Our role at PixelRain was to capture the entire process, showcasing the incredible work that went into the rebrand.

We began filming at Kingdom & Sparrow’s creative studio, capturing their talented team as they sketched designs and brought them to life as striking brand assets. We interviewed the team to gain insight into their approach to the Young’s rebrand.

Next, we headed to London to see the rebrand in action. We filmed the revamped Young’s products in pubs, and interviewed a brewery representative for their perspective on the rebrand’s success.

This project showcases our expertise in producing video content for the restaurant industry. Our videos capture the essence of the dining experience, highlighting the unique flavours, atmosphere, and culinary craftsmanship that make each establishment truly stand out.

Our case study film highlights Kingdom & Sparrow’s outstanding branding work and demonstrates the power of product films in telling compelling brand stories. This collaboration between PixelRain and Kingdom & Sparrow resulted in an engaging visual narrative, illustrating the impact of a skillfully executed rebrand.