ANEVAY OUTDOOR TECHNOLOGY

ANEVAY OUTDOOR TECHNOLOGY


Anevay is a specialist in outdoor technology, selling beautifully designed camping equipment and accessories.

 

PixelRain | Video Production | Anevay

THE BRIEF

Camping Solutions decided to launch as a new company – Anevay. They needed films that reflected the leisure and lifestyle brand they wanted to build –  still informative about their products yet aspirational for a wider clientele. These films would help to launch the company and drive social media engagement.

THE STORY

We worked with their marketing department to develop all digital content, photography and video.  The original company had produced products for the hardcore camping enthusiasts, but with the new brand they wanted to fit into the younger, outdoors lifestyle market.

We had full creative direction for the videos, including location scouting, so we used the concept of glamping to reach their new market.

THE OUTCOME

We produced a series of four lifestyle films for the company launch, increasing brand awareness through their social media platforms and reaching thousands of people online.

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