As September rolls in, the Marine Stewardship Council (MSC) launches its annual ‘Sustainable Seafood September’ campaign, a crucial initiative aimed at raising awareness about the importance of sustainable fishing practices.
At PixelRain, we’re proud to have played a role in this vital cause, and we’re excited to see our work continue to make waves in 2024.
The Campaign: A Focus on Super Seafoods
This year, the MSC is shining a spotlight on what they call “Super Seafoods” – cockles, mussels, clams, scallops, and oysters. These bivalves aren’t just delicious; they’re also powerhouses of nutrition and environmental benefits. The campaign aims to educate consumers about the potential these species hold for both human and environmental health.
Why It Matters
Sustainable fishing is more than just a buzzword; it’s a necessity for our planet’s future. With more than a third of global fisheries fished beyond sustainable limits, initiatives like Sustainable Seafood September are crucial. By choosing sustainably sourced seafood, consumers can help ensure that there are enough fish in the oceans for future generations while supporting fishing communities worldwide.
PixelRain's Contribution
Back in 2022, our video production team had the privilege of partnering with the MSC for their Sustainable Seafood Week campaign. We journeyed to the stunning Shetland Islands to capture the essence of sustainable fishing practices and the local community’s dedication to preserving marine ecosystems.
The result was a powerful campaign film and a series of short films that not only showcased the beauty of Shetland but also highlighted the critical work being done to ensure a sustainable seafood supply.
Get Involved
This Sustainable Seafood September, we encourage you to look for the blue MSC ecolabel when shopping for fish and seafood. By choosing certified sustainable options, you’re not just making a healthier choice for yourself; you’re also contributing to the health of our oceans.
Want to learn more about how video can amplify your brand’s message and drive meaningful change? Explore our portfolio or reach out to us to discuss how we can bring your story to life through expert video production.
